Nine West Blog

Hey there! An update for anyone who is wondering why I have gone MIA. Some of you may know that for the last 10 months I have been working very hard in my role as the Social Media Manager for Nine West Australia. Firstly, I must say it is the best job ever! Basically what I was doing on the Ashas Little Secret Blog, I am now doing as a full time job! At Nine West, I am the blogger for the brand. I do their modelling and styling for photo shoots on a weekly basis. So here is where I re-direct you! If you want to see more of my style please head to the Nine West blog or our social media accounts. I would love the support! xxx

www.blog.ninewest.com.au

www.facebook.com/ninewestaustralia

www.instagram.com/ninewestaus

STRIPES AND BRIGHTS

So excited to be back working with photographer Josie Withers! Watch this space for more shoots photographed by her, featuring Nine West product and my styling. A whole heap of gorgeous red product has landed in store and I had the pleasure of shooting it. I teamed the bag and heels back with nautical stripes with this structured dress. I think it really helped make the colours pop which is exactly what you want with a show stopper red like this. I picked this dress up for only $40 at a little boutique on Toorak Rd. It closely "resembles" (okay it's a copy) a dress that was worn by Beyonce. Yes Queen B, not your typical fierce/bootylicious dress but with it's sharp lines and feminine shape it does make you feel pretty spesh. And for that price tag I'm singing "Irreplaceable"...Until the next little bargain is found ;)

Hipster dress $40

Nine West Bag $129

Nine West Shoes $129 

Photography: Josie Withers

Nine West Styling

Me again! So I didn't lie in my earlier post, the blog is back! I just needed to figure out how I was going  to juggle it with with my new job. I'm keeping super busy as the Social Media Coordinator at Nine West. Absolutely loving it, really getting to push my creative and styling skills. It really doesn't feel like work. But it does leave me with little time for my own blog. But then I realised, why double up? I can share my outfits I've styled for Nine West with you here! After all they are my clothes and still bargains! :) I'm sharing my Instagram pics for now but hopefully i'll have some more profesh ones soon. Hope you like!

Pic 1 // Hipster top $25, Esther midi skirt $48 Nine West Boots $89

Pic 2 // Glassons blazer $50 Glassons skirt $49 Nine West boots $99

Pic 3 // Glassons top $29 H&M Midi skirt $49 Nine West Pumps $139

Pic 4 // Sportsgirl plaid coat $94 Nine West Boots $119

Pic 5 // Hipster shirt $29 Top Shop denim $88 Nine West pumps $69

BACK AT IT.

Ally Fashion bustier $18

Jay Jays boyfriend jeans $39

Collete by Collete Hayman Clutch $19

Wish jacket from Trade Secret $49

Heels from Trade Secret $29

Sportsgirl necklace $15

Photography: Erin Reinboth

Oh hey! So I'm not dead, but I have had a bit of  break from the world of blogging. Last year I found myself in a place where the blog was feeling more like a chore than a passion, but I've burst that depresso bubble and in 2014 I'm bringing the blog back! So here's my first look for the year! I was inspired to share some new bargain finds by the new Trade Secret store at the Spencer Outlet Centre. I found some treasures with these pumps and blazer. Trade Secret has a heap of my favourite brands at up to 60% off. They deal direct with designers to bring incredible deals. It's safe to stay with secrets in common, myself and this new store will become very good friends! So I'm super excited of the year ahead, I'm marking it as my year for change and so far it's been pretty eventful...I've landed a new job! Details TBA...Just watch this space :) 

MIRROR IMAGE EGAMI RORRIM

Josh Goot dress, ZARA heels, Karen Walker Eyewear, Jolie & Deen necklace and bracelet and 3.1 Phillip Lim clutch. 

Photographer: Liz Mcleish of Street Smith

Another dream wardrobe shoot with Street Smith. How ridiculously amazing is this Josh Goot number. The mirror image print is the perfect statement and the fit has an ultra modern tulip shape creating a fresh silhouette. As the weather warms up, dresses are on my agenda and with races around the corner I've got my eye on a few. Loving structured clean shapes, bold prints and lace detail....And now just have to make it till pay day.....Heres to canned tuna for the rest of the week!

TRIPLE LOVE

Sportsgirl top $69

Sample peplum skirt $20

Siren heels $50

Vintage necklace

Sportsgirl ID necklace $15

Karen Walker eyewear

Photography: Street Smith

This week I take a look at electric blues and leather peplum hems. So I have already raved on about peplum tops in previous posts but the raving continues with a new found love, the peplum skirt. The drop waist of peplum skirts is flattering, fun and flirty. So triple the love in my eyes and very much trending in the shops. I teamed the skirt back with a effortless shirt from Sportsgirl. The colour does all the talking and the shape slinks so easily. Shoes were a great find too, the peep toe boot has been big this season so glad I found a similar pair with a small price attached. 

POP!

Dotti shirt $49

Sample tank $10

Hello Parry split skirt $55

Kmart boots $35

Photography: Erin Reinboth

POP!! Now that I have your attention. The top sure stood out to me. I love the pop-art feel to it which goes back so nicely with street style at the moment. Featuring 3 trends that I love this week, waist wrapped checkered shirts, stud booties and the side split skirt. A big shout out to Kmart for their bang on trend product at the moment. Seriously have some great bargain finds and not to mention their new TV ad has me and my flatmates singing that song for hours.....Slightly annoying now but a guess thats proof of a successful campaign. Maybe I need a theme song?! Haha jokes, well that's all from me, 'popping' off for the night! :)

CHEAP INVESTMENTS

Jennifer Kate Jacket

Jay Jays jeans $39

Kirstenwithlove bag

Kirstenwithlove cross bracelet and necklace $15

Dotti heels $59

Photographer: Josie Withers

What are your thoughts on the camo trend? Well I've had a crack at it. Definitely think the key is to keep it simple, put the strong print back with blacks or neutrals. A pair of pointed pumps always help class things up. Another trend I've tried is the reflector sunnies, a bit of fun to edge up an outfit. Both items cheap and cheerful, easy ways to get in on the trends. On the flip side, I do believe there are items worth investing in. This winter a good leather jacket is essential. So be sure to check out Jennifer Kate for amazing leather and furs. Rug up before the ice weather rolls in. Cheapies vs investments pieces, its not a battle but a happy harmony :)

BEHIND THE SCENES AT LMFF

L'Oreal Melbourne Fashion Festival....What a week! 6am starts and 10pm finishes, mad rush outfit changes and naked male models - last week had it all!

With my work for Westfield Doncaster, who are a major partner of LMFF, I had a behind the scenes and front row experience at this years Fashion Festival. Westfield Doncaster launched AW13 with a killer campaign partnering with fashion hero, Candice Lake. In case you need a quick fill in, Candice Lake is an ex model turned photographer/blogger. She works with the big international guys including vogue. Basically she is a major Australian fashion export. On behalf of Westfield Doncaster she photographed a street-style fashion shoot of 10 key style influencers. With the likes of Rebecca Judd, Sam Harris and blogger Jess Dempsey it was a star studded affair. And geez can she shoot, she really captures the energy of each individual. You can check out the pics on the website or at the fabulous exhibition in centre at Westfield Doncaster. The second part of Candice's work with Westfield was the creation of the video Fashion Lust. You can check it below. The video was styled by Christine Centenera and launched on Vogue.com. Okay promise I'm done with the name dropping now but I hope I have convinced you of how good this campaign is! It was so unconventional and edgy for a shopping centre and I was very privileged to be involved. It was amazing seeing it all unfold from the fashion shoot on on the streets of Melbourne to the media snapping launch at LMFF. Highlight was definitely getting some 1-2-1 time while Candice was shooting, tres inspirational yet so grounded at the same time. Second best would have to be the Westfield hunks, haha the picture says it all. Hope you enjoy the look on the inside. LMFF outfits to be posted soon!

Photos: Candice Lake, Lisa Freeling, Ashleigh Reinboth and Westfield Doncaster

3 IN 1

Dotti jacket $69

Maxim shorts $29

Sportsgirl sandals $59

Dallos + Karlos necklace 

Photography: Street Smith

Jam packed this post with 3 new season trends in 1 outfit. Khaki, camo and leather sleeves. These looks are big at the moment, I'm sure you've seen them in all the shop front windows displays. They all work together well with that military street style theme. In lurveee with this jacket, I've been a bit sad that I haven't been able to wear it with all this hot weather! Thankgfully the shorts have made it summer friendly. I know not everyone is a fan of the camo but Im a fan if it's done right. I say the key is to keep it simple, to avoid any tacky try hard potential. Cant go wrong with teaming it back with blacks. So I say have fun with the trends of the season especially when you don't spend a fortune on the look!