Photographer: Erin Reinboth
Wednesday, 24 August 2011
A new city, a new wardrobe. Oh my Melbs is a dangerously good place. I've bunked in with my amazing sister in a unit in Richmond....a cheeky 2 minute walk and you hit Bridge road. A mecca of bargains and sale stores. It may not have the hype, frills or rep as Chapel and Bourke St mall, but if you let that narrow minded way of thinking stop you, you're going to miss out. I've had my eye out for a leather skirt/shorts for awhile now. But struggled to find one within my budget. Real leather ones were never going to happen but even the pleathers seemed to be over the $60 mark. Not on Bridge rd! This pleated skirt was only $19. The lace top was from American Apparel at a reasonable $50. Like a bikey wearing a tutu, leather with lace may sound like a bit of a juxtaposition. But it works. Teaming leather with girly fabrics seems to soften the possible harshness of the fabric. So snap up this leather look before the winter season ends....best thing is, it will most likely be on sale!
Photographer: Erin Reinboth
Hello sunshine!!! Hasn't the weather been amazing the last few days....Even in Melbourne! Love how a clear blue sky and a beaming sun can completely uplift your mood and wardrobe. Even if my woolly mammoth leg hair and albino skin were still in winter mode, I decided not to enter into the new weather and season quietly. Neons, electrics and even fluros are on my agenda. Bright colour blocking and popping is the goal. Its been blinding us in the latest mags, what more shouts summer than colour. So this is my go at it. The top is by the classic Bonds and came in at $15 and the skirt is a Dotti number for a small $19. Both items were on sale I must add. Let your eyes do the searching, look for lime punches, electric magentas and vibrant aquas. Don't be afraid of colour, let it brighten up your life :)
Photographer: Erin Reinboth
Wednesday, 17 August 2011
This brand is worth saving up your pennies for! Last week I was lucky enough to do work experience for Cameo the label at their head office in Adelaide. What an amazing experience it was. I walked into the 2-story white stone suburban home to be catapulted into a fashion hub. Down stairs the spacious family living room was transformed into a warm earthy workplace radiating with creativity and passion. Dream boards and desks were decorated with magazine cut outs, model shots, hand drawn sketches and swatches of vibrant fabric. Eight young stunning girls were spread across the rooms in edgy outfits and 8 inch heels. For the week I watched these girls walk, talk and breathe a love for fashion and what they do. In this home, soley by these inventive girls, the amazingness that is Cameo, Finders Keepers, Keepsake and Grace and Favour is created.
While I was there, I was taken behind the scenes for the December Cameo range named Kaleidoscope. I was able to appreciate the intense journey of design. Starting from the initial inspiration, they were then developed and translated into pattern designs, next the meticulous fine-tuning and adjusting and then finishing with the visual wonderworld of international models wearing the glamorous garments for the look book photo shoot.
It was a week of excitement, hustle and deadlines. Heavy lifting and running around in inappropriate shoes, dressing and undressing models while ignoring the boobs in your face, just to name a few events. And all the time, vital styling, design, marketing and business decisions were being consciously made by the team, concreting to me why this company is so successful.
It was an absolute honour to be able to work for the label and be around such inspirational people. The designer for Cameo, the beautiful Kathryn Forth, was humble and trusting enough to give me the opportunity to share my thoughts and opinion in a range of areas throughout my time there. It was such a privilege to feel like I contributed to the range, regardless of how small it might be.
The experience has given me a greater appreciation of why some labels are more expensive. The labour, detail, time and talent put into these clothes could not be justified (or profitable) by a smaller price tag. Learning the secrets of fashion design has further exposed to me that direct copying is not a secret, it’s more of a cop out. Sharing ideas, trends and knowledge is key. This can be used as inspiration to find your own unique garment within your budget. But if your wallet allows, invest in these labels girls especially Cameo. They will be worth every penny.
The pics are of a few behind the scenes shots by me and then a few that were posted on the Cameo blog as teasers for the Kaleidoscope range. Teased they have...Can not wait till it hits the stores!
Posted by Ashleigh Reinboth at 8/17/2011
Friday, 5 August 2011
Wednesday, 3 August 2011
Summer/spring key trend, the oversized flowy sleeve dress. This look projects such a beautiful elegance and flirtiness and is flattering on any shape. It has been maximized in new season styles which have an off-the-shoulder neck line or the cut out shoulder. Just showing that extra bit of skin turns what could be a potential 'moo moo' into a perfect summer dress. The dress on the right was a huge hit last summer by the brand Shona Joy. It's a stunner but comes with a $300 price tag. I was highly jealous of the ladies who could afford this. Until I came across my own little secret. The peach dress I'm wearing I found online at Freez Fashion (I've blogged about these guys earlier) by the brand Farenheight and was only 50 bucks. The khaki number was a melbourne find by the brand Dazzling, and came under the $50 price tag too. This one has been a great season transitional piece. Being a darker winter colour has let me team it up with leggings and boots for a winter look also. I predict we shall see a lot of this floaty style this summer, so ladies keep an eye out for those large flowy sleeves and small price tags ;)