Monday, 25 March 2013


L'Oreal Melbourne Fashion Festival....What a week! 6am starts and 10pm finishes, mad rush outfit changes and naked male models - last week had it all!

With my work for Westfield Doncaster, who are a major partner of LMFF, I had a behind the scenes and front row experience at this years Fashion Festival. Westfield Doncaster launched AW13 with a killer campaign partnering with fashion hero, Candice Lake. In case you need a quick fill in, Candice Lake is an ex model turned photographer/blogger. She works with the big international guys including vogue. Basically she is a major Australian fashion export. On behalf of Westfield Doncaster she photographed a street-style fashion shoot of 10 key style influencers. With the likes of Rebecca Judd, Sam Harris and blogger Jess Dempsey it was a star studded affair. And geez can she shoot, she really captures the energy of each individual. You can check out the pics on the website or at the fabulous exhibition in centre at Westfield Doncaster. The second part of Candice's work with Westfield was the creation of the video Fashion Lust. You can check it below. The video was styled by Christine Centenera and launched on Okay promise I'm done with the name dropping now but I hope I have convinced you of how good this campaign is! It was so unconventional and edgy for a shopping centre and I was very privileged to be involved. It was amazing seeing it all unfold from the fashion shoot on on the streets of Melbourne to the media snapping launch at LMFF. Highlight was definitely getting some 1-2-1 time while Candice was shooting, tres inspirational yet so grounded at the same time. Second best would have to be the Westfield hunks, haha the picture says it all. Hope you enjoy the look on the inside. LMFF outfits to be posted soon!

Photos: Candice Lake, Lisa Freeling, Ashleigh Reinboth and Westfield Doncaster

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